Would you rather have a lead or a qualified appointment?
Getting leads is easier than ever, thanks to all of the technology at your disposal today. But, as we’ve discussed in our previous communications, it is critical to qualify them so that you're focusing your time and energy on the right consumers.
Yes leads are valuable and you have lots of ways to get them, but the end result should be to turn leads into business. That’s where most agents encounter problems, somewhere in the process of moving from lead capture to lead conversion. That is, turning a received lead into a face-to-face presentation — is frequently a source of frustration.
Success is not the result of pure luck, but a matter of understanding the simple arithmetic of lead conversion. It starts with the question: What is your definition of a lead?
If your definition is simply anyone who wants to buy or sell, then simple math predicts you will have a low conversion ratio. Seriously successful agents will define a lead as someone who will take action in the next 30 days and has a defined need or void that can be clearly identified and filled by their service. And most importantly, the lead is willing to meet with you.
If you have the time and specialized skill to find and qualify Closable Leads then you are way ahead of the game. If you need support, help is out there.
